The corporate Christmas card is alive and well and increasingly more important this year as companies look for ways to express their seasonal greetings in style, but within budget.
In order to show appreciation and enhance business relationships, corporations are looking for ways to impress their clients and business associates. Gift baskets are ok, but a greeting card is more affordable and can offer the same results if done right. Here are seven things to consider when making your corporate Christmas card purchase.
1. Quality and Selection: The selection of a high quality card shows your company’s business is doing well. Cards with special features like intricate die cuts, embossing or foil stamping do not necessarily cost that much more but certainly look more impressive. Look for a large selection from which to choose and pick a design that reflects your company’s values. Make sure you can select from a variety of ink and foil imprint options and that nice envelopes are offered.
2. Quantity: Update your Christmas card list. Use this annual event to confirm mailing addresses and primary contacts. Order plenty as it is more economical to order now than add a reprint later. Add extras to your count for unexpected additions or unfortunate addressing errors. Consider the quantity price break points.
3. Traditions: Consider the culture and traditions of those on your list. It is not appropriate to send religious Christmas cards to those that celebrate Hanukkah or Kwanzaa. If you know a religious card would be appreciated, do send one. If you’re not sure, send a more generic seasonal greeting.
4. Personalization: Custom imprinting and personalization is an excellent way to impress your recipient and show your professionalism. Consider including your company logo. A photo card is also an excellent way to send Christmas wishes by sharing a photograph of your company headquarters or even your team of employees. Don’t forget to imprint your company address on the envelope.
5. Timing: Plan ahead when placing your order. Many companies take extended holidays or close their offices during the season. Also allow time to address the envelopes by hand as a label will make it look like a mass mailing. Mail your cards early in December. Those that arrive first receive the most attention and are on display longer.
6. Trust: Order your cards from a company you can trust. Be sure your satisfaction is their guarantee. Check to make sure they have skilled customer service representatives that can help you should you have any questions when placing your order or when following up.
7. Cost: Choose the best card you can afford. Cards are surprisingly affordable and special features like layered cards look much more expensive than they actually are. Order cards in bulk quantities for significant savings. Compare prices. Are envelopes included? Is personalization extra?
Selecting your corporate Christmas cards should be a fun experience. You can catch that Christmas spirit way before the holiday rush begins. Place your order early so you can have all the cards ready to be mailed and you can enjoy a stress-free holiday season and look forward to the office Christmas party!
Linda Cress Dowdy is an avid greeting card enthusiast and professional author. For a great selection of Christmas cards and greeting cards for all occasions, visit http://www.CardsDirect.com
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